ERNEST Fires Up the Engine on DeVille Records

Nashville hitmaker ERNEST is shifting gears, launching his very own label, DeVille Records, in partnership with the powerhouse team at Big Loud Records. This isn't just another imprint; it's a venture built for the long haul, much like ERNEST's prized Cadillac DeVille that inspired the name.

What's under the hood at DeVille? The focus is squarely on old-school artist development, crafting killer songs, embracing creative swagger, and fostering a true collaborative spirit. As ERNEST puts it, "We’re going to build this thing wide and on concrete... Artist development. Write the songs and do it the old-school way."

Big Loud CEO Seth England is equally enthusiastic, highlighting their long relationship with ERNEST and his vision to "help break the next wave of prolific artists."

So, who's buckling up for the first ride? DeVille welcomes three distinct talents:

Chandler Walters: You might know him as the steel guitar ace touring with Post Malone and ERNEST, or as the co-writer behind the monster hit "I Had Some Help."

Cody Lohden: A singer-songwriter (and former firefighter!) channeling classic country craftsmen and greasy rock grit.

Rhys Rutherford: A Nashville native (and son of Hall of Famer Rivers Rutherford) boasting a commanding baritone.

Mark your calendars for May 9th! That's when DeVille Records drops its first project, Cadillac Sessions – a mixtape featuring new tunes and covers from ERNEST, Walters, Rutherford, Lohden, and some special superstar guests. Expect a cool collision of honky tonk, Western swing, and '90s country vibes with modern hooks. DeVille Records is hitting the highway in style!